Sparx Trading Pop Culture Illustrations
2019-2023
For Sparx Trading’s illustrations, I reinvented their iconic bull and bear characters, originally sketched by the company’s president in its early days, to capture the brand’s playful and spirited personality.
illustration, brand identity

This vibrant series, crafted for social media campaigns celebrating various holidays, humorously places these characters in iconic scenes from movies and TV shows, seamlessly blending pop culture references with Sparx Trading’s lighthearted, engaging vibe. Each illustration reflects the brand’s commitment to fun, creativity, and audience connection, making them a standout feature in their digital presence.

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