As the art director, I orchestrated the magazine's complete visual identity — developing the flatplan, establishing the artistic concept, designing the cover art and full layout, and creating original illustrations throughout.
Sparx Trading's signature bull and bear characters, originally sketched by the company's president in the early days, embody the brand's playful personality. My humorous illustrations reimagine them in classic movie and TV scenes, blending pop culture with the brand’s lighthearted, engaging vibe. (More illustrations showcased here.)
The 2020 edition embraced "the new normal" of remote work during the pandemic, examining how society adapted to unprecedented change.
Following this success, the 2021 edition marked Sparx Trading's milestone 10th anniversary with a special retrospective that journeyed through a decade of company evolution. This commemorative issue featured a clever homage to "Back to the Future" — a fitting and humorous concept that playfully connected the magazine's reflective insights with its forward-looking market predictions.
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